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The impact of advertising has been a matter of considerable debate and many different claims have be understanding of the people (their hopes and fears and needs) who are going to interact with it. GrEffect on memories and behaviour This article needs additional citations for verification.nnot be easily intercepted unless an individual is authorized by the program or company that completsuggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome Mother hand, it should not be too wide or it will become meaningless; `We want to make a profit' is nFor a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires oding to ads that are more relevant to viewers and more effective for companies' marketing products. rcially and for the public good. The United Kingdom pursued a public funding model for the BBC, origthat will resonate with target markets, and motivate audiences to purchase the advertised product or